We developed the theme with performance in mind and have put a lot of work into making it as Lightweight as possible. With that said, any WordPress site can benefit from some performance optimization so we have listed our recommendations below:
Using a solid web-host plays a major part in your site's performance. For business owners setting-up a Small to Medium size WooCommerce store, a shared host from NameCheap or SiteGround are popular choices.
Large/growing stores can benefit from using a managed hosting provider like Cloudways or WP Engine.
The most effective way to speed up a WordPress site is with a Caching plugin. We are using WP Rocket on the theme's preview site. WP Rocket is a premium plugin, but it's one of the best and most beginner-friendly caching plugins available in our opinion.
Non-optimized images are a common issue with beginner websites. Since original images tend to be large, we recommend using an image-editor to resize and optimize them before uploading to WordPress.
To help automate this process you can use an image-optimization plugin like Imagify, Smush or EWWW Image Optimizer.
CDN (Content Delivery Network)
If your site is getting a good amount of traffic you can consider using a CDN. This will ensure that your site's most frequently-accessed content (like images) are delivered from a server located closest to the visitor. The most popular providers today are StackPath (our choice) and Cloudflae.
The WP Rocket caching plugin recommended above has built-in CDN support.