# Encourage purchases

A conversion optimized theme for your store is important in that it can multiply your success without you having to spend more time and money on traffic acquisition.

It's easy to include Single Product FOMOs features *(Fear of Missing out)* on each product as a **Sold Number in period time, Online Visitor counter, Estimated Delivery time, etc...** to persuade customer's to buy. This uses virtual data to increase the feeling of scarcity and speed up a potential purchase.

You can set up the virtual data parameter as you like in the **Theme Options**.

Simply, navigate to **Appearance** **→** **Theme Options** **→** **Promote Sales**

{% content-ref url="/pages/-Mgj-iFcYkEMXbeHLFl-" %}
[Fake Sold, Virtual Sold](/single-product/product-type/encourage-purchases/fake-sold-virtual-sold.md)
{% endcontent-ref %}

{% content-ref url="/pages/-MgnOFcznkrTNOL9\_FOn" %}
[Bulk Discount - Buy more save more](/single-product/product-type/encourage-purchases/bulk-discount-product.md)
{% endcontent-ref %}

{% content-ref url="/pages/-MhlYs2E-zG0\_fgaolNa" %}
[Virtual Online Visitor](/single-product/product-type/encourage-purchases/virtual-online-visitor.md)
{% endcontent-ref %}

{% content-ref url="/pages/-MhlZ6CZ2YL6h6NtAx0S" %}
[Estimated Delivery Time](/single-product/product-type/encourage-purchases/estimated-delivery-time.md)
{% endcontent-ref %}

{% content-ref url="/pages/3xjjlVYraF5rO4LLCKJn" %}
[Fake Purchase](/single-product/product-type/encourage-purchases/fake-purchase.md)
{% endcontent-ref %}


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